Morals
Your core values and beliefs. The principles you say you live by, and whether your daily actions actually back them up. Most people have never looked honestly at the gap between the two.
Behavioural Change Coach · Speaker
Why do you keep
Why do you keep
ending up in
the same place?
You're not lazy. You're not broken. You just don't have a framework for understanding what's actually driving you. That's what the M.A.D.E. Model® is for.
24 lessons · 58-page workbook · Lifetime access
Podcast Host
M.A.D.E.
Proprietary
Framework
Framework
24
Filmed
Lessons
Lessons
Pod
The Johnny Lawrence
Podcast
Podcast
Doc
The Slavery
of Addiction
of Addiction
Start Here
Hear from Johnny first.
Before anything else: watch this. Two minutes. It'll tell you exactly what this is about and whether it's for you.
Johnny Lawrence · Welcome to The Self Development Coach
About Johnny
I know what it feels like to be completely lost.
I grew up around domestic abuse and violence. For years I lived on autopilot, reactive, stuck, and never understanding why I kept landing in the same place.
Doing the real work on myself gave me the space to actually look honestly at my own life. To examine my Morals, my Ambitions, what was really Driving me, and what my Environments were quietly doing to me.
That's how the M.A.D.E. Model® was built. Not from a textbook. From lived experience and a real need to change.
My documentary, The Slavery of Addiction, tells that story in full. But the work we do here is about your story. And what you're going to do with it.
The Framework
The M.A.D.E. Model®
This isn't about willpower or positivity. It's about giving yourself a simple framework. Four pillars. One honest question for each. That's where real change starts.
Ambitions
What you actually want. Not what looks good on paper. Not what you think you should want. Getting real about your ambitions is the foundation everything else is built on.
Drivers
The emotional fuel behind your actions. Fears. Past experiences. Hidden motivations. Your Drivers are running the show whether you're aware of them or not.
Environments
The people, places, and habits around you. Your environment shapes your behaviour more than most people realise. If it isn't working for you, it's working against you.
"Not therapy. Not hype. Just a framework that works."Johnny Lawrence
Work With Me
Choose how you want to start.
Whether you're starting with the free Life Audit or going all in on the full programme. The right entry point exists for where you are right now.
See All Options →
Work With Me
Three ways in.
Three ways in.
One framework.
The Core Programme
Self-M.A.D.E.
Self-M.A.D.E.
Course
24 lessons. A 58-page workbook. The complete programme for anyone serious about understanding why they do what they do, and changing it.
- 24 filmed lessons across all four M.A.D.E. pillars
- 58-page workbook, built to be written in, not archived
- Lifetime access. Work at your own pace
- The full M.A.D.E. Model® framework in one place
£197one-time · lifetime access
Get the Course →
Coming Soon
The Power Hour
Focused masterclasses built around single topics from the M.A.D.E. Model®. Go deep on one specific area. Practical. Never padded. Some run a little longer, some shorter. Always worth it.
Launching soon.
Free
Self M.A.D.E. Life Audit
12 questions. 10 minutes. One honest look at where you are across all four pillars. If you're not sure where to start, start here. It costs nothing and it might tell you more than you expect.
Free · 10 minutes
Take the Audit →
Masterclasses · Speaking · Workshops
What people say about working with Johnny.
Google Review
Johnny's humour, authenticity and inspiring stories kept our community captivated from start to finish. He has a rare ability to make complex concepts accessible and deeply motivating. I couldn't recommend Johnny more highly.
Google Review
Johnny immediately puts you at ease allowing you to relax and fully be present and engage in the session. It was one of the most talked about and highly rated sessions we've had all year!
Google Review
I have noticed a huge shift in my confidence and ability. Previously, I would put off doing things because of limiting beliefs. Working with Johnny has been life changing for me, especially with my confidence!
Ready to Start
Stop running on autopilot.
You already know something needs to change. The question is what. The M.A.D.E. Model® helps you answer that honestly, and actually do something about it.
The Podcast
The Johnny Lawrence Podcast
Honest conversations about behaviour, identity, and what it actually takes to change. No guests booked for the sake of it. No watered-down advice. Just real talk on the things that matter.
